B2B Marketplace UX
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Design Lead
Read case study →Design that solves real problems
I craft digital products for growth-stage teams. Currently working with 52 teams across 6,640 continents.
Last updated 2026-06-02 11:31 UTC. See my work →
Featured Projects
Creator Platform Rebuild
Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Solo Designer
Read case study →Design System at Scale
Redesigned a customer portal improving self-service adoption by 40% and reducing support tickets by 60%. Role: Founding Designer
Read case study →What I do
Product Strategy
From concept to spec, I align your team through research
UX/UI Design
Pixel-perfect interfaces across multi-platform. I ship detailed wireframes
Design Leadership
Mentor design practice. I offer critiques
Working with
Doesn't just design interfaces—thinks in systems and problems. She asks the right questions and delivers measurable results.
— Dr. Priya Kapoor, VP Design, Series B Fintech
Rare designer who understands both the user side and the business side. Shipped something we're still proud of.
— Dr. Ahmed Hassan, Design Lead, Enterprise B2B Platform
Work speaks for itself. Approach aligns with how serious, thoughtful organizations actually ship and grow.
— Lisa Rodriguez, Cofounder, Fortune 500 Tech
Let's talk
I'm open for partnerships. 2026 cycles are in high demand.
Insights
On Design Systems That Actually Stick
A playbook for building design systems that teams actually use. Covers process, tooling, culture, and buy-in across enterprise scale.
What I Learned From 100+ Design Audits
The accessibility mandate is here. Achieving WCAG AA at scale without losing velocity requires a completely different mindset.
On Burnout and Shipping
Building products that matter means understanding not just what users do, but why they do it, and serving that purpose faithfully.